Difference between revisions of "Group Three"

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(Adverts)
(MTR)
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[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017
 
[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017
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Additional resources
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http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf

Revision as of 05:23, 11 June 2018

Tasha. Connor. Tom. Edgar

Inital observations

Adverts

  • Digital visual/visual audio advertising
  • Large LED billboards
  • Use of variety of display technologies
  • Gender specific adverts
  • Busy and bright design
  • Used more than other types of media[1]

Information

  • QR Codes

Road Crossings

  • Sound/visual cue
  • Raised flooring

MTR

  • Payments
  • card encryption
  • visual keys (map & exits)

[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017

Additional resources

http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf