Difference between revisions of "Group Three"

From UWE Digital Media Wiki
Jump to: navigation, search
(Presenation)
Line 23: Line 23:
 
* visual keys (map & exits)
 
* visual keys (map & exits)
  
=Presenation=
+
=Advertisement=  
 
+
 
The topic we are choosing for further research is advertising/marketing.
 
The topic we are choosing for further research is advertising/marketing.
  

Revision as of 03:22, 12 June 2018

Tasha. Connor. Tom. Edgar

Inital observations

Adverts

  • Digital visual/visual audio advertising
  • Large LED billboards
  • Use of variety of display technologies
  • Gender specific adverts
  • Busy and bright design
  • Used more than other types of media[1]

Information

  • QR Codes

Road Crossings

  • Sound/visual cue
  • Raised flooring

MTR

  • Payments
  • card encryption
  • visual keys (map & exits)

The topic we are choosing for further research is advertising/marketing.

why

Video

  • Lyric video
  • Musical edit of local sounds
  • time lapse

Additional resources

Links

[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017

Additional links

http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf