Difference between revisions of "Group Three"

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(Inital observations)
(Additional links)
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==Additional links==
 
==Additional links==
 
http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf
 
http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf
 +
http://www.nielsen.com/hk/en/press-room/2017/online-advertising-spend-is-expected-to-surpass-offline-advertising-for-the-first-time-ever.html
  
 
[[Group Three Sludge Page]]
 
[[Group Three Sludge Page]]

Revision as of 03:34, 12 June 2018

Tasha. Connor. Tom. Edgar

Inital observations

Adverts

  • Digital visual/visual audio advertising
  • Large LED billboards
  • Different technologies: LCD monitors, neon tubing, fiber optics, strobes
  • Use of variety of display technologies
  • Gender specific adverts
  • Busy and bright design - catches attention
  • Western advertising is more subtle
  • Used more than other types of media[1]

Information

  • QR Codes

Road Crossings

  • Sound/visual cue
  • Raised flooring

MTR

  • Payments
  • card encryption
  • visual keys (map & exits)

The topic we are choosing for further research is advertising/marketing.

why

Video

  • Lyric video
  • Musical edit of local sounds
  • time lapse

Additional resources

Links

[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017

Additional links

http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf http://www.nielsen.com/hk/en/press-room/2017/online-advertising-spend-is-expected-to-surpass-offline-advertising-for-the-first-time-ever.html

Group Three Sludge Page