Difference between revisions of "Group Three"

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(Adverts)
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[2] https://www.statista.com/outlook/216/118/digital-advertising/hong-kong?currency=gbp#
 
[2] https://www.statista.com/outlook/216/118/digital-advertising/hong-kong?currency=gbp#
 
==Additional links==
 
http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf
 
http://www.nielsen.com/hk/en/press-room/2017/online-advertising-spend-is-expected-to-surpass-offline-advertising-for-the-first-time-ever.html
 
  
 
[[Group Three Sludge Page]]
 
[[Group Three Sludge Page]]

Revision as of 03:50, 12 June 2018

Tasha. Connor. Tom. Edgar

Inital observations

Adverts

  • Digital movement in Hong Kong was first begun by Lightscape Technologies Inc.
  • Heavy focus on visual/visual audio advertising in Hong Kong
  • Billboards make up 65% of outdoor advertising
  • Large digital billboards
  • Use of variety of display technologies: LCD monitors, neon tubing, fiber optics, strobes
  • Busy and bright design - catches attention
  • Western advertising is visually more subtle
  • Used more than other types of media[1]
  • Gender specific adverts

Information

  • QR Codes

Road Crossings

  • Sound/visual cue
  • Raised flooring

MTR

  • Payments
  • card encryption
  • visual keys (map & exits)

The topic we are choosing for further research is advertising/marketing. The digital advertinsg industy in Hong Kong is massive by 2022 projected to be worth 71% of the overall advertising industry.[2]

why

Video

  • Lyric video
  • Musical edit of local sounds
  • time lapse

Additional resources

Links

[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017

[2] https://www.statista.com/outlook/216/118/digital-advertising/hong-kong?currency=gbp#

Group Three Sludge Page