Difference between revisions of "Group Three"

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* At what cost does the use of this outdoor digital advertising have?
 
* At what cost does the use of this outdoor digital advertising have?
 
* Negatives - light pollution across Hong Kong
 
* Negatives - light pollution across Hong Kong
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 +
==Effects - Light pollution problems==
  
 
=Video=
 
=Video=

Revision as of 04:25, 12 June 2018

Tasha. Connor. Tom. Edgar

Inital observations

Adverts

  • Digital movement in Hong Kong was first begun by Lightscape Technologies Inc.
  • Heavy focus on visual/visual audio advertising in Hong Kong
  • Billboards make up 65% of outdoor advertising
  • Large digital billboards
  • Use of variety of display technologies: LCD monitors, neon tubing, fiber optics, strobes
  • Busy and bright design - catches attention
  • Western advertising is visually more subtle
  • Used more than other types of media[1]
  • Gender specific adverts
  • It's a way of interacting with the audience directly

Information

  • QR Codes

Road Crossings

  • Sound/visual cue
  • Raised flooring

MTR

  • Payments
  • card encryption
  • visual keys (map & exits)

The topic we are choosing for further research is advertising/marketing. Since 2016 the revenue brought in by advertising within Hong Kong is increasing and is projected to increase from £774.5 million in 2018 to £1306.3 million in 2022. This is an increase of almost 100% in 4 years an increase that will make up 71% of the "Digital advertising" market in 2022. As a result there will be more advertisements around the city in the coming years with possibly more interactive advertising using AR, a large portion of adverts in the MTR and around major shopping centers already have QR codes on them to allow easy assess to the product or articles online presence.[2]

Why? - Questions we are asking

Making observations and asking relative questions

  • Why is outdoor digital advertising so prevalent here?
  • At what cost does the use of this outdoor digital advertising have?
  • Negatives - light pollution across Hong Kong

Effects - Light pollution problems

Video

  • Lyric video
  • Musical edit of local sounds
  • time lapse

Additional resources

Links

[1] http://www.scmp.com/tech/enterprises/article/2071134/hong-kong-digital-ad-spending-top-traditional-media-first-time-2017

[2] https://www.statista.com/outlook/216/118/digital-advertising/hong-kong?currency=gbp#

Group Three Sludge Page