Difference between revisions of "Group Three Sludge Page"

From UWE Digital Media Wiki
Jump to: navigation, search
Line 4: Line 4:
==Additional links==
==Additional links==
# http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf
# http://www.nielsen.com/hk/en/press-room/2017/online-advertising-spend-is-expected-to-surpass-offline-advertising-for-the-first-time-ever.html
[[Group Three]]
[[Group Three]]

Revision as of 03:51, 12 June 2018

Since 2016 the revenue brought in by advertising within Hong Kong is increasing and is projected to increase from £774.5 million in 2018 to £1306.3 million in 2022. This is an increase of almost 100% in 4 years an increase that will make up 71% of the "Digital advertising" market in 2022. As a result there will be more advertisements around the city in the coming years with possibly more interactive advertising using AR, a large portion of adverts in the MTR and around major shopping centers already have QR codes on them to allow easy assess to the product or articles online presence.

Source: https://www.statista.com/outlook/216/118/digital-advertising/hong-kong?currency=gbp#

Additional links

  1. http://comd.hkbu.edu.hk/mm/mmgtproject/image/projects/2015_project/15_group7.pdf
  2. http://www.nielsen.com/hk/en/press-room/2017/online-advertising-spend-is-expected-to-surpass-offline-advertising-for-the-first-time-ever.html

Group Three